Learning Outcomes:
Upon successful completion of this course, the participants will have reliably demonstrated the ability to: Develop competitive business strategies- Develop business model using modelling tools
- Utilize customer’s buying process to offer solutions
- Improve the customer centric processes
- Hatch new products and improve existing products
- Identify and exploit business opportunities for growth
- Improve sales results
Course Content:
- How to assess current conditions for the Organisation
- Tools to evaluate the current state of the organization
- Understanding how to conduct client analysis
- Business Model review and development
- Types of business models
- Reviewing existing business model
- Developing the model canvas and business strategies
- Product development techniques
- Product ideas generations
- Product ideas designs, reviews and validation
- Product prototyping
- Product lunch and marketing
- Business Development Process Improvement
- Business development process mapping
- Business development process evaluation
- Business development process Improvement
- Developing Blue Ocean Strategies
- Competitors analysis
- Identifying the blue ocean and your USP
- Developing Competitive strategies
- Business Growth strategies
- Diversification and concentration strategies
- Opportunity and Risks Management
- Leveraging social media and electronic marketing
- Social Media positioning
- SEO Optimization
- Website and social media content development and positioning strategies
- Business Collaboration and Sales Management
- Partnering strategies
- Sales strategies implementation
- Pipeline Management
- Solutions Selling
- Customer Satisfaction Management
- Client retention strategies
- Cultivating a client centric culture within the organization
- Committing to minimum service levels as an organization
- Service satisfaction monitoring
- Sales Support
- Duration: 3 daysTraining Methodologies
- Case Study
- Individual Exercises
- Role Play
- Group Exercises
- Group Presentation
- Examination
- 2 hours open examination. Passing the exams qualifies the candidate for Cognicert Business Development Manager (CPD Certificate)
- Practical experience of 25 days with activity log qualifies participants for our Cognicert Business Development Manager (Implementer Category) I.D Card and Certificate
- Practical experience of 50 days with activity log qualifies participants for our Cognicert Business Development Manager (Lead Implementer Category) I.D Card and Certificate